Hospo! Hospo!
This ad is from Joe Weisenthal, though I fleshed it out a bit. He’s not sure whether it would be for a wireless company, or for a travel-related Web site.
The ad opens with an adult American tourist couple lost in a jungle, looking doomed. A snake hisses from a tree. A hyena laughs at them. A hippo shakes his head. To their right is quicksand, to their left a bottomless pit. They try their thermoses - empty - and toss their empty Lunchables containers on the ground. The end seems near.
Suddenly, a little native boy hops out of the brush. He motions them to him. “Hospo! Hospo!” he calls frantically. He waves them toward him again and runs the other direction. The tourists look at each other, hesistant, but what else are they going to do? They chase after him. Their can hear wild African drum beats off in the distance.
The native boy, still running, looks over his shoulder again. “Hospa! Hospa!” he calls as he waves them on some more. The tourists - running and out of breath, sweating, scraped up from branches slapping them, covered in leaves - glance at each other. “Hospo?” one of them mouths.
But they keep running, barely able to keep the expertly navigating jungle boy in their sights. “Hospo! Hospo!” the native boy assures some more. They just barely dodge a rope snare trap.
Finally, they reach a village in a clearing. “Hospo! HOSPO!” the jungle boy yells even more excitedly while pointing toward a big hut in the village. The now hopeful tourists finally catch up to him as he stops at the big open doorway to the hut.
“Hospo” he says politely as he points into the hut with a smile. The tourists awkwardly step in.
Once in the hut, they see about ten native peoples of the village sitting on the ground, intently surfing the net on their laptops. They indifferently glance up for a moment as the strange new visitors walk in, then look right back at their screens.
The American woman sees a wireless internet router in the corner of the hut. “Hot spot!” she exclaims. The tourists look at each other, relieved. They pull out their laptops and order a canoe through Travelocity.
In the final shot, the happily wired couple rows their new canoe toward an island of plenty.
Then a brief text message with narration about what you should buy.
6 years ago