January 19, 2006

Take it to the next level, even before it’s on a level at all

A lot of times, when high-falootin’ writers are dicussing an issue that they know has been talked about in the press before, they will make sure their readers know that the writer knows that she’s not talking about anything new: “Despite all the ink spilled about the racism in the government’s response to the Katrina catastrophe, what most people overlooked was…”

This slightly impresses the reader. Because it shows that the writer knows so much about the topic, has been so exposed to it, she can only assume that the reader has heard it all before too. Also, admitting that you have nothing original to contribute wins you bonus points with people who don’t like braggarts. It’s win-win, and actually better than having an original idea of your own.

So, why not use that humble-seeming caveat when you are discussion original ideas of your own. For instance: “Despite all the ink spilled about the need for a language that utilizes each letter of the alphabet equally, what people don’t understand is…”

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