May 27, 2008

Want to Hail a Cab? Move to NYC

The other day I saw an ad for a local taxi company. It showed a man on the street, screaming and waving to hail a cab, but none would stop for him. The point of the ad was that you could call a number and order a cab to come right to your door.

I thought a better way to use this concept would be to have a man on a suburban street - a suburb of Dallas, maybe - trying to hail a cab, but of course there are no cabs to hail. The ad would then show how easy it is to hail a cab in New York, and say you should move there.

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