Why do the world’s best greens (beet greens) go in the trash?
Joseph Weisenthal is looking to devise a business model for beet greens:
So I’m pretty obsessed with eating greens these days, and I have to say my favorite greens are beet greans. They’re even tastier than kale and collards, though kale and collards are, of course, delicious. The problem is that I have no use for beets themselves. They’re starchy and sugary, and I’m not even sure I care for the flavor all that much. Too sweet!But I’m still not crazy about buying beets and throwing the beets away, cause I know some people like them. It feels a bit, ahem, wasteful. On the other hand, most people who buy beets eat the beats, throw the greens away and probably don’t even think that their might be someone out there that gets a lot of utiility from the greens.
This is economically problematic. It might even be a market failure.
So tonight I’ve been spending some time trying to think of what kind of business you could create just be arbing the fact that what’s worthless to some people — the greens of beets — is a treasure to other people.
I have a couple ideas, but not totally sure if they’d scale. Suggestions HUGELY appreciated!
3 years ago